Dynamax and K3 makes EPOS integration a reality
Digital signage specialist Dynamax Technologies has teamed up with leading EPOS supplier, K3, to make the much vaunted integration between EPOS systems and in-store screen networks a reality.
This integration sees Dynamax’s flagship schedule content and broadcasting solution, PointOfView NG, integrate seamlessly with K3’s Dynamics software to form an in-store promotion system which is totally responsive to the trading environment.
Piloted at this year’s Retail Solutions exhibition, the system allows retailers to set up ‘triggers’ for certain products in which a sale going through the till alerts the screen network to show a pre-determined advert or trailer. This would allow, for example, a games retailer to show a trailer for the latest game title whenever a customer in-store buys a games console. Alternatively, PointOfView NG could react to updated stock pricing and show new prices, avoid advertising out of stock items or automatically advertise products that are under-selling.
Dynamax director, Head of Sales and Marketing, Chris Frampton, comments: “EPOS and digital signage integration is something which the industry has been talking about for a long time, but as yet no one has done much to make it happen.
“The benefits to retailers are manifold. Their EPOS systems are often their best source of customer intelligence, and the chance to plug this directly into their in-store marketing activities can only increase its effectiveness and their sales.”
The two systems’ integration was made possible as both are flexible, Windows-based solutions which could be made to interact with one another with minimal development work. PointOfView NG, which was originally designed to meet the testing needs of major media owners, runs some of the largest and most visible screen networks in the country. K3 has been part of the Microsoft Corporation since 2003 and its range of software applications are widely used in the UK retail sector.”
Chris adds: “The fact we have been able to bring these products together so easily also breaks down yet another of the great psychological barriers to retailers running their own screen networks. The technology behind digital signage is no more complex than EPOS, and who would be without that nowadays?
“That we can make the two integrate with each other so simply will revolutionise the world of in-store and point-of-purchase marketing. It could also offer canny EPOS vendors a lucrative extra revenue stream.”
He concludes: “For years the industry has dreamed about making IT work harder and smarter for retailers. We at Dynamax are delighted to be able to work with K3 to make these dreams come true.”
Dynamax Technologies
Blackburn based Dynamax Technologies Ltd is a leading provider of digital signage software, PointOfView NG and the UK partner of Italian LED manufacturer, Altoona Technologies. Dynamax has over 30 years experience of display technology and works with 3 of the top 4 media owners - Titan Outdoor, JCDecaux and Viacom, as well as a number of leading high street names and new media companies.
For further information please visit www.dynamax.co.uk
About K3
K3 the largest Microsoft Dynamics partner in the UK and Ireland delivering the powerful Dynamics Retail Solution. A Microsoft Certified Gold partner and member of Microsoft’s Inner Circle the company services over 100 clients worldwide. K3 is part of the K3 Business Technology Group plc.
K3 Business Technology Group is a global leader in providing next-generation enterprise software for businesses in the Retail, Manufacturing and Distribution sectors. Over the past 25 years, K3 has gained a wealth of experience from implementing Enterprise Resource Planning and business software solutions across over 3000 sites in over 30 countries. K3 is recognised as a safe, innovative and reliable provider of world-class solutions built around standard Microsoft technologies, backed by world-class service.
All K3’s implementations employ a personalised and sometimes customised
approach depending on size, timescales and key business issues.
www.k3btg.com