K3 raises the bar at Caledonian Brewing
Didcot, 17th May 2007 – Caledonian Brewing Company Limited (CBCL) has chosen a fully integrated financial, production and customer relationship management solution from K3, the UK’s largest provider of Microsoft Dynamics. The new solution will provide CBCL with better financial control and full stock visibility across all of its routes to market.
CBCL is replacing its existing Alphameric “Brewmaster” system and many other associated spreadsheets with K3’s beverage solution called “Drink-it”.
Drink-it will enable CBCL to run a complex business that embraces third party distributors, telesales, excise duty, discounts and promotions. In addition, CBCL will use Dynamics CRM to enable it to access customer information such as visit reports, marketing activity, indirect sales and competitor data, and provide this to the telesales staff and to the business development managers via PDAs.
Phase one will be implemented by the end of September 2007. The second phase will include the full Drink-it production ordering system with integrated quality assurance, again fully integrated into the financial and stock side of the business. This is planned for implementation before the major Christmas brewing period.
The complexity of the different “routes to market” requires interfaces into other systems used by CBCL’s third party distributors. The interface will be provided using an interface product called “Spectrum 3” from Freeway Commerce. This allows output from and input to Drink-it to be converted to whatever format is required by the third parties.
James Bell, Finance Director of CBCL, said we chose K3 because “of their experience of the industry and therefore their understanding of any issues that may arise” and because “the product, “Drink-it”, was the best fit for our company”. He added, “This is a substantial capital investment for CBCL in line with our investment in the business which now brews and supplies 125,000 barrels per annum”.
Paul Makin, Sales Director, K3 said “With this latest win, K3 is demonstrating its growing strengths in an industry that has highly specialised requirements and proves that we can adapt to these requirements.”
Caledonian Brewing Company Limited
CBCL have enjoyed a steady growth since their Great British Beer Festival (GBBF) win in 2002 and this growth is projected to continue. - http://www.caledonian-brewery.co.uk/
About K3
As the UK’s largest provider of Microsoft Dynamics, K3 provides business software solutions for the retail and beverage sector, built around the complete Microsoft technology stack.
As a Gold Level Partner, and with 25 years of experience, K3’s implementations employ a structured approach that focuses on delivering unique competitive advantages within an agreed performance structure.
Clients that have enjoyed the benefits of a K3 software solution include, Adidas, Admiral Taverns, Alliance Pharmacy, American Golf, Booths Supermarkets, Carpetright, Choices UK Plc, Dobbies Garden Centres, Dreams, Everards Brewery Limited, Frederic Robinsons Limited, Gamestation, Gamestop, Lakeland, Leekes, National Gallery Company, Pearsons, Rugby Football Union, Shoon, Space NK.
K3 is part of the K3 Business Technology Group Plc - www.k3btg.com